[VIDEO] And again there is a certain invidual named in this video whom I will not give anymore attention to and merely believe this person needs serious help in his need for attention. And sadly he was the lightning rod for the controversy involving the VP at Anheuser-Busch named Alisa Heinerscheid.
You know the brand of Bud Light and the company that produces the beer has been taking a beating for most of the past month due to their association with individual who shall not be named here. And in a podcast Heinerscheid had only exposed her mentality as far as the advertising produced for the brand and approved by her.
Now this person who shall not be named was proven to be a lightning rod because they identify as trans and for the consumers of Bud Light or any other beverages produced by Anheuser-Busch this proved to be a tipping point which you see Tim Pool and others discuss. And Heinerscheid's attitude towards this merely shows how she views the customers. She views them as very fratty with out of touch humor. As a result we hear about how Bud Lights sales have been dropping.
Also discussed in this video is there is no brand loyalty for light beer such as Bud Light. I might add I'm not a beer drinker at all - no alcohol at all - and I might not be aware of various marketing campaigns by other companies. Especially as it might relate to the idea of pride.
So what's the difference between marketing towards pride - well LGBTQ+1 pride at least - vs the individual who seeks attention at any costs that shall not be named here? What if what that person represents individually is just so obnoxious and disliked that perhaps Bud Light's customers just couldn't support this? That Anheuser-Busch was very willing to use that individual as an influencer to help promote their brand?
Could this be a tipping point in this new cultural war? Also consider another thing another tipping point in this cultural war is allow biological men who identify as female are being allowed to play sports with and against biological women?
No comments:
Post a Comment
Comments are now moderated because one random commenter chose to get comment happy. What doesn't get published is up to my discretion. Of course moderating policy is subject to change. Thanks!