Capitol Fax: Shooting for viral

[VIDEO] So it's campaign season here in Illinois. So Rich Miller is taking a look at campaign videos that could go viral. He starts with videos produced by the gubernatorial campaigns of Gov. Quinn & Bruce Rauner and shows that Rauner has more views on his videos although not to viral levels. The video above is what Miller hopes to go viral.

And that begs the question for anyone involved with political videos. What does it take to make a video go viral?