Ford Motor Co. will rename its slow-selling and locally made Five Hundred model the Taurus, a name Ford previously used for a car that became the nation's top-seller, two company officials said Tuesday.
The officials spoke to The Associated Press on the condition they not be identified by name because the official announcement had not yet been made.
The Taurus, considered by some the car that saved Ford, revolutionized the way autos look and feel when it was introduced in 1985.
The Dearborn-based automaker ceased production of the Taurus in October after 21 years and sales of nearly 7 million, perplexing many industry analysts and former Ford executives who said the brand name had great value.
The article from Crain's seems to hint that the announcement will be made at the Chicago Auto Show.
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