Not that long ago, maybe a couple or so months ago, I showed an old commercial of radio station WVON-AM. This will be about another black-owned business that I remember for sure, R.L. Dukes Oldmobile. If you look at some old Black Enterprise or Ebony/Jet magazines this was a big time business back in the day. Now you'd be hardpressed to know of any black-owned auto dealerships in Chicago. I'm sure someone out there can clue me in.
I remember this place barely. My dad test drove a Oldsmobile Toronado and he either drove it to the house and took it home for the night or he drove to the house and then turned around and brought it right back without making a purchase (heh it's much better than that). It wasn't too long after that when RL Dukes was out of business the building largely abandoned and eventually Northern Trust Bank built a branch on that site. The location according to the commercial was 78th and the Dan Ryan.
This commercial aired according to FuzzyMemories on June 29th, 1986. This commercial seemed like it would have worked better in the 1970s than it would have in the 1980s. A little too old school for me to want to go there, but then I don't have to worry about that now!
They were located on 74th & Halsted and by the late 1970s moved to the location indicated in this vid. They went from roughly Englewood to the Chatham neighborhood.
I should also note that my dad would've been very disappointed to know and he's been dead for 10 years that Oldsmobiles are no longer being made today. For the first few years of my life the only car I had ever really known was a 1981 Ninety-Eight and I was saddened to know that he traded that car in for a Chevy Corsica. Well that's it for the history lesson.
2 days ago