Tuesday, September 13, 2011

Capitol Fax: Procter & Gamble now marketing to America’s economy like Mexico and Philippines

Rich Miller looks at a story that probably is of national importance as opposed to his strict focus on Illinois politics:
Procter & Gamble is one of the smartest marketers in the world. If this is how P&G now sees our country, you can bet it’s accurate. We really are in serious trouble here.
What he's referring to is a piece originally posted in the Wall Street Journal which one conclude is about the shrinking buying power of America's middle class. Instead P&G is now focused on the growth of not only the high-end consumers, but also the lower-end consumers.

The middle-class consumer doesn't have as much money these days!

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