Procter & Gamble is one of the smartest marketers in the world. If this is how P&G now sees our country, you can bet it’s accurate. We really are in serious trouble here.What he's referring to is a piece originally posted in the Wall Street Journal which one conclude is about the shrinking buying power of America's middle class. Instead P&G is now focused on the growth of not only the high-end consumers, but also the lower-end consumers.
The middle-class consumer doesn't have as much money these days!